Auckland Airport brightens up travel for people with hidden disabilities

28 March 2022

As air travel returns, Auckland Airport and Air New Zealand are introducing the Sunflower Hidden Disabilities programme to make it easier for every traveller to take flight.

The Hidden Disabilities Sunflower lanyard, with its cheerful sunflower emblem, is a discrete way people can indicate a non-visible disability and the need for some support or simply a bit more time when moving through the airport.

Anna Cassels-Brown, General Manager Operations at Auckland Airport, said as the possibility of travel opens again it’s important everyone can safely and comfortably reconnect with friends and whānau, business colleagues, or simply head off on an exciting adventure.

“We love travel, but we know airports can be complex and stressful at times. The pandemic has added to this, with the introduction of additional health and border processes. Even a couple of years of limited travel opportunities has made us all a little rusty when it comes to flying.

“For many people there is an aid or device that gives us a visual clue that they are a disabled person – a wheelchair, a guide dog, a white cane, or a hearing aid for example – but up to three quarters of disabled people are not so easily identified.

“By introducing the Hidden Disabilities Sunflower at Auckland Airport, we can support people with non-visible disabilities whose particular requirements aren’t immediately obvious including for example people with autism, dementia, anxiety, or conditions that cause chronic pain.”

All staff working in public-facing roles in Auckland Airport’s domestic and international terminals are trained to recognise the sunflower symbol and understand the assistance a traveller wearing one might need. Auckland Airport is also working with border agencies, airline staff, retailers, and other organisations that interact with travellers and guests in the terminal. First introduced at Gatwick Airport in 2016, the Hidden Disabilities Sunflower is recognised globally at more than 140 airports including Wellington Airport and Queenstown Airport.

Air New Zealand Chief People Officer Nikki Dines said working alongside Auckland Airport to support the recognition of the Hidden Disabilities Sunflower Lanyard will ensure customers who need more support will have a more seamless and less stressful travel experience.

“The Hidden Disabilities Sunflower Lanyard is such a great way to help our people and customers connect to ensure a great journey and signal some customers may need extra assistance. As the world opens back up, we want all customers to feel supported to travel.”

Ms Cassels-Brown says, “Wearing the Hidden Disabilities Sunflower is completely optional, so it’s up to travellers to decide if, when and how they want a bit of support. Some people may experience symptoms, for example chronic pain, differently from day to day. The lanyard is a tool to signal for additional time or assistance if it’s needed on the day of travel.

Ms Cassels-Brown said the benefits of introducing the Hidden Disability Sunflower are two-way.

“Our staff are really excited to be introducing a programme that not only brings a positive change for travellers but has broadened their understanding of hidden disabilities. And with around 1 in 5 New Zealanders having some form of disability it’s likely they will also have someone in their whānau or circle of friends who could be interested in using the lanyards.”

Quote from Special Olympics New Zealand

Special Olympics New Zealand Chief Executive Officer Carolyn Young said: “For many of our athletes travelling at airports can be a stressful experience, especially for our athletes with a hidden disability where it's hard for staff to recognise they may need extra support. The Hidden Disabilities Sunflower lanyards are a wonderful way for them to discreetly get the support they need to make their experience a positive one and it will be very useful for our 1,200 athletes travelling to Hamilton for the Freemasons New Zealand Special Olympics National Summer Games in December.”

Quote from Bayley House Disability Support Service

Justin Bruce, GM Marketing, Bayley House said: “Bayley House is proud to be the sole distributor of this important initiative across New Zealand and Australia. Clients of Bayley House with intellectual disabilities develop employment readiness skills while supporting the distribution of Sunflower products to the community.

One person and one business at a time, Bayley House and the Hidden Disability Sunflower are working towards a community that moves beyond accepting into celebrating differences to ensure inclusion and contribution for all.”

Hidden Disabilities Sunflower Lanyard at Auckland Airport

How can I get a lanyard for myself or someone?

If you think the Sunflower Lanyard would be good for you, or a friend or family member who is travelling through Auckland Airport contact us at

We can arrange a Sunflower Lanyard and card to be ready for you to collect at the airport before you travel. One of our team will arrange to meet you at the Help Desk in the terminal you are flying from prior to your flight to hand over your lanyard.

Once you receive a Sunflower Lanyard it is yours to keep and use for future journeys or outings where the scheme is recognised.

What information is displayed on the card

Basic contact information, plus some detail on any specific assistance needed can be recorded on the reverse side of the card.

Do I need to provide any evidence of a disability?

No, we don’t require any personal medical information about your disability when you apply for a card.

What can I expect at Auckland Airport when I’m wearing the lanyard?

Auckland Airport staff recognise the Sunflower Lanyard and can provide you with any help you may need, at the different stages of your journey through the airport. If you are feeling overwhelmed, staff can slow down a process for you and offer extra assurance.

Does the lanyard give me priority when queuing?

The lanyard doesn’t allow people to fast track or jump queues and it doesn’t replace the support available from your airline. But it does ensure our staff are aware of a hidden disability and can support you if extra assistance is needed while you are in the terminal.


Hi res images available on request

About the Hidden Disabilities Sunflower

The Hidden Disabilities Sunflower exists to help those with disabilities that are not immediately obvious such as autism, chronic pain, dementia, anxiety, visual or hearing impairment. Our aim is to help make the invisible, visible.

In Australia and New Zealand 1 in 5 people are said to have a disability, 80% of these are hidden.

Wearing the Hidden Disabilities Sunflower discreetly indicates to people around the wearer including staff, colleagues, and health professionals that they need additional support, help or a little more time.

The Hidden Disabilities Sunflower was established in 2016. Since then, it has been adopted globally by major airports and venues and in the UK, by many supermarkets, railway and coach stations, leisure facilities, the NHS, a number of police, fire and ambulance services, and an increasing number of small and large businesses and organisations.

Hidden Disabilities Sunflower is dedicated to helping businesses identify customers with a non-visible disability. Details of how to join the scheme can be found here:

Hidden Disabilities Sunflower Scheme Limited, is a private company. For further information please contact