Asia Summit 2015 - how to attract the new Asian traveller

Auckland Airport's Asia Summit is a key tourism event which will this year focus on how to attract the new Asian traveller to New Zealand across the four seasons.

The free one day conference will see industry experts provide the latest research, direct from Chinese consumers, about what experiences travellers are seeking when holidaying in New Zealand. The research was co-funded by Auckland Airport and the Ministry of Business, Innovation and Employment through the Tourism Growth Partnership fund.

The summit will also demonstrate how to capitalise on the Asian traveller’s desire to visit New Zealand and experience our four seasons, by providing attendees with insights into developing premium seasonal offerings.

Dr Matthew McDougall, social media specialist and CEO of Digital Jungle, will explain how to use social media to market New Zealand tourism products in Asia.

The event will also showcase a number of prominent New Zealand tourism companies and provide examples of how they have tailored products for Asian travellers and successfully promoted these products in Asia.

“This year’s summit will offer the New Zealand tourism industry the most up-to-date research and developments within the important Asia tourism markets,” says Norris Carter, Auckland Airport’s general manager aeronautical commercial.

“It will also provide a forum to learn about developing tourism products that appeal to seasonality so that New Zealand tourism operators can attract travellers all year-round, in both the peak and shoulder seasons.”

“As well as this, we will be announcing a competition for local tourism operators to win funding to support the development of seasonal products,” finishes Mr Carter.

The one day Asia Summit is a free conference held immediately prior to TRENZ 2015, the Tourism Industry Association’s major showcase event in Rotorua.

Auckland Airport Asia Summit

For further information, please contact:

Kate Thompson
+64 21 385 446