New marketing fund calls for submissions

29 June 2012

tourism asia marketing fund

Auckland Airport is calling for submissions for the new “Tourism Asia Marketing Fund” launching as part of its Ambition 2020 initiative.

In a move to help innovative New Zealand tourism operators grow their business, the best submission will receive $25,000 in marketing support and business development assistance, including a development trip to Asia with Auckland Airport.

Submissions can be a maximum of 1000 words and provide a 12-month marketing/business strategy for the Asia region with regards to their business, that can be rolled out in the next 12 months.

The submissions will be judged by members of Auckland Airport’s Aeronautical Commercial team in conjunction with TravConsult, who will be looking for companies that have viable marketing strategies, strong forward planning, can demonstrate innovation and an understanding of the target market.

The fund is aimed at helping innovative New Zealand tourism operators develop business and Auckland Airport’s general manager aeronautical commercial, Glenn Wedlock, says it’s clear the best ideas come from those who work in the industry.

“Supporting the industry to innovate, grow and develop new key Asian markets is key to both achieving our ambitions and driving the expansion of our economy. The New Zealand tourism sector has shown outstanding innovation and we’re backing them in continuing to do so.”

The competition is open to all New Zealand-based tourism operators and the deadline for submissions is 5pm on July 31, 2012. The winner will be announced in August 2012.

Click here for further information about the competition, as well as the full terms & conditions and submission form template.