02 April 2012
Auckland Airport will be helping encourage the world to check out the Southern Hemisphere’s biggest winter party after signing up as the Community Partner to the American Express Queenstown Winter Festival 2012.
Now in its 38th year, the festival attracts around 30,000 people to the city and injects about $50 million into the local economy.
As a minority shareholder in the Queenstown Airport Corporation, Auckland Airport can offer marketing and promotion resources to help play its part in the local community.
Auckland Airport’s general manager corporate affairs, Charles Spillane, says the festival is a useful marketing tool for promoting Queenstown as a winter holiday destination in long-haul markets.
“We’re very keen to be useful and we’re also keen to get to Queenstown and join in the fun,” Charles says.