New Rugby World Cup Guide for tourism

15 May 2010

A user-friendly guide has been produced to help tourism operators understand the law related to promotion around the Rugby World Cup 2011.

It will answer many potential questions, and help tourism operators and retailers understand their rights and obligations under New Zealand law. For example, did you know it is illegal to suggest an association exists between the RWC 2011 and goods or services, a brand, or a person unless an exemption applies under the Major Events Management Act 2007?

The guide has examples of the things business can and cannot do related to merchandise, websites, tours, accommodation, advertising and promotion, bars and restaurants and more.

The guide can be downloaded at