Beauty on the go

03 June 2013

Benefit new store

What began with San Francisco twin sisters making a nipple stain for an exotic dancer, has become a global brand sold at 3000 makeup counters in 38 countries, a number that now includes New Zealand.

Travellers at Auckland Airport can now buy Benefit Cosmetics’ quirky unique and 100 per cent gorgeous products, tax-free, at the brand’s first Australasian duty free kiosk, located after security at the international terminal.

Plus, for those who feel like a little pampering before they board their flight, the store also features a Benefit Browbar, where brow experts will take customers’ eyebrows from “now to wow” in a matter of minutes. Other tinting and facial waxing services are also available. It’s fast, fun, fabulous and tax free.

Benefit’s general manager for Australia and New Zealand, Justin Fullerton, says the brand has a devoted international following and he’s excited to finally be able to share its quick-fix beauty solutions and fun-filled philosophy with “Benebabes” in New Zealand.