07 December 2012
7 December 2012
Christmas is fast approaching and with it comes the summer holiday season.
Whether they’re heading offshore or down the line, for many people the holidays start at Auckland Airport and so does the shopping. The latest retail campaign – “Your holiday starts here” – is focused on increasing awareness on just how many goodies are on offer in the airport’s duty free shopping area.
Marijke Zwaagman, manager brand and marketing, says research shows that while awareness around duty free is high, the broader range of brands and categories available across airport shopping are not always at the top of travellers’ minds.
“Most people do not know the full extent of the great brands and tax free categories available after security at Auckland Airport. This campaign is the first step of a number of stages to change awareness and perceptions of tax free brands and categories.”
The campaign initially focuses on sunglasses, art, jewellery and beauty, and will employ a range of media such as billboards, press, and online, including a campaign microsite.
So keep an eye out for the promotion rolling out this month and spread the shopping word!
Meanwhile, there are only two weeks to go until Christmas day and Auckland Airport will once again be offering free gift-wrapping in the international terminal.
It will be operating from December 18 to 24 and you’ll find the stand by the big window before the escalator up to Pier A.