03 August 2011
The world is coming to play when it comes to the Rugby World Cup and they’ll be reminded of that from the moment they step off the plane at Auckland Airport.
In a partnership with Auckland Tourism, Events and Economic Development Ltd. (ATEED), visitors to the airport will be welcomed by banners and massive murals depicting grassroots rugby at its finest.
ATEED’s Ben Rose says it’s part of providing a seamless visitor experience throughout the Auckland region. Much of the campaign will point visitors to www.auckland2011.com where they’ll find everything they need to know about RWC 2011 in Auckland. If they go there on their smartphone they’ll be in for a treat with the campaign mobile site helping them plan their stay, and find out what’s going on around them.
Auckland Airport marketing manager Sarah Aldworth says they have been working closely with ATEED and the airport’s theming will complement the region-wide campaign.
The banners and murals will feature images by photographer Gregory Crow from the coffee table book For the Love of the Game: Grassroots Rugby in heartland New Zealand.
The theming will be flying proudly from early August everywhere from the carpark and forecourt to the arrivals halls in both the international and domestic terminals.
The book is on sale at the four Relay stores at the airport with a RRP of $49.99.